Bettering Your Business With A Loyalty Program
In a time when potential customers have all the options in the world at their fingertips, set your business apart and give customers one extra reason to choose, and continue choosing, your winery – start a loyalty program today.
- Show appreciation
Customers are the reason our businesses exist. A one-time sale is always welcome but long-term customers provide consistent reliable funding. Many frequent customers move from business contacts to friends. Maintain those long-term relationships when you reward loyalty with discounts, prizes, special status, or products. Everyone likes to feel appreciated.
3. Increase average order size
The better the rewards, the faster customers will want to reach them. Leverage sales by offering additional points for specific products or cart values. Loyalty programs are also great promotional tools to increase traffic when you might not normally see it. By offering double point days or reducing points needed to obtain a reward on certain days, you can bring in sales during otherwise slower traffic times.
5. Ease of use
If you use platforms such as OrderPort, Loyalty programs require a one-time setup and the system does the rest of the work for you. When everything is tracked for you, and customers can use their rewards as they please, there’s no reason not to get started with a loyalty program.
2. Incentivize return patronage
Whether it’s a punch card, credit card, or an app, we all like to get something extra in return for spending our money at a specific business. In a study by Technology Advice, 82.4% of respondents said they would be more likely to shop at a store with some sort of loyalty program (Graham, 2014, 1). Loyalty programs incentivize customers to return sooner and more often as they work towards a reward.
4. Customization
Loyalty programs can be made into anything that works for your specific business. Because there’s no one set way to provide loyalty rewards, your program can grow and change with your business. Rewards can come in the form of elevated status, discounts, access to exclusive products, or gifts. How and at what rate customers earn points or upgrades is also up to you. A loyalty program can be whatever your business is ready and able to offer.
Source: https://technologyadvice.com/blog/marketing/why-customers-participate-loyalty-programs/
Editor
Traci is co-founder of The Grapevine Magazine, helping make the world of wine accessible and fun for everyone. Thanks for reading!
